Enterovirus D68 Research Paper Example | Topics and Well Written Essays - 1500 words

Enterovirus D68 - Research Paper Example The infection has been related to cause genuine respiratory manifestations, and it tends to be especially genuine for kids with asthma or different sicknesses that make breathing troublesome. For such kids, the disease can bring about hospitalization and passing if fitting move are not made (Sawyer, 45). The paper investigations the study of disease transmission, pathogenesis, clinical introduction, lab conclusion, treatment and counteraction. Since the revelation of enterovirus in 1962, it has been depicted generally as irregularly in confined cases. Enterovirus cases have been portrayed to happen during warm months, from spring to harvest time. Numerous parts in the United States have encountered an episode of the infection that has sent several youngsters into hospitalization as per the focal point of sickness control. Kids under five years of age and those with asthma have all the earmarks of being the most a danger of enterovirus D68 disease. It was found in 2 out of 5 kids during a 2012-2013 group of the polio-like illness in California. Furthermore, grown-ups with asthma and those immunosuppressed have a danger of the sickness. Six episodes somewhere in the range of 2005 and 2011 have been accounted for in Philippines, Netherlands and Japan, Arizona, Pennsylvania and conditions of Georgia (Tebruegge and Curtis, 226). Enterovirus caused bunches of respiratory malady in August 2014 and by mid-October 691 people in 46 US states and the Columbia area had come own with a respiratory sickness brought about by the infection, where five kids additionally passed on. In 2014, groups of cases were accounted for in parts of Georgia, Arizona and Pennsylvania. The quantity of states influenced with the infection is required to ascend as testing of example build-up proceeds. In Netherlands, the infection was distinguished in 70 people during the time of 1995 and 2010 of which 57 were suggestive. The most predominant influenced people are asthma

Environmental Persuasive Essay Topics

Environmental Persuasive Essay TopicsEnvironmental persuasive essay topics are much like political topics. Both should be well thought out and should be able to persuade the reader with persuasion. The same can be said for anything that you may want to convey to the reader. The main thing is to remember to plan and write something well and in a manner that will reach the point of persuading the reader.Using keywords is important for both environmental persuasive essay topics and political persuasion. The person writing should also try to make his or her topic interesting enough to the reader so that he or she will not just read the essay but will take an interest in the subject matter as well. One reason that people read essays is because they want to see the writer's skills. It is important to keep this in mind when planning topics for your essay.When selecting a topic, one must keep in mind the content of the subject. Another consideration when choosing a topic is to determine if i t will be something that is valuable to the reader. The same goes for choosing a title for the essay. An essay must be unique, something that is not available elsewhere in order to be relevant.Environmental persuasive essay topics are usually longer than political topics, so they have to be worded a little differently. If you find that a writer has a sentence that only serves to explain what another sentence says, it is best to edit that sentence. You do not want to overwhelm the reader. You want to make sure that the content of the essay is clear and to the point.Some of the topics that are likely to appear in the essay for environmental persuasive essay topics are the causes and effects of pollution. What the reader needs to understand is how pollution effects our environment and the effects that pollution has on the environment. This is why it is important to list all of the negative effects that pollution has on the environment and the problems that are causing the environmental pollution.Environmental persuasive essay topics must also discuss how a person who is environmentally aware could make a difference in the world. Consider how you could make a difference by doing something every day. The essay should be written as if the writer was already doing something and then mention what that one thing is.Another area where environmental persuasive essay topics might appear is in business issues. You can use this essay to promote a business that you may own. It is important to emphasize that the business is doing great and has many customers.One important tip that you need to keep in mind is to use all of the adjectives possible when describing your business. You may even want to include the word 'amazing'hilarious' in order to make a point that you are trying to make. In any case, keep in mind that it is important to use the proper grammar and to use the proper vocabulary. This is how to write an environmental persuasive essay topic.

Writing Tips For When You Need to Compare and Contrast Essay Samples

Writing Tips For When You Need to Compare and Contrast Essay SamplesComparing and contrasting essay samples will help you be a more proficient writer. Here are a few helpful tips for you to use when you need to compare and contrast essay samples for your own writing needs.Look for the tips below when you need to compare and contrast sample essays for your own use. There are many helpful resources available online to help you with this. By using these resources, you can be more proficient in writing.Use an essay sample that is written for fourth grade or earlier. By using these older essays, you can see what types of structures work best for writing, how much grammar should be used, and how the individual letters should be arranged within the sentences. By using this sample, you can learn the things that you have never learned before.Write a more detailed description than usual. Sometimes it helps to write a simple description for the sample essays, and this can be helpful for when yo u want to compare and contrast the sample essay. You can find a detailed description that includes the following information: how many students take the test, what grade it is, what questions are on the essay, who will be graded on the essay, what is written on the essay, and so on.Look at a few different essays from different eras, and note the changes in writing styles, the words they use, and how they put them together. By studying all of these, you can start developing a better style of writing.Include the different uses of forms in the examples. This is one of the biggest differences between grades four graders and grades eight and nine graders. If you want to use this when you compare and contrast essay samples, you will need to look at the different sections of an essay, and how they are used.The last one is to read the example about space, color, and tone. The tone, for example, might be just an example of how the student chose to voice their feelings, but this can be useful to know when you compare and contrast essay samples. The amount of space and color is something that you can find out by reading through the examples that are included with the samples.By using these tips, you can start writing better essays. By using this example, you can focus on how to write sentences, and what style should be used, and what is appropriate for a fourth grader. Just keep in mind that you should not feel limited by the age of the essay sample.

Comparison of Thomas Hobbes and John Locke Human Nature...

Amidst the bloodshed of the English Civil War, Thomas Hobbes realizes the chaotic state of humanity, which gravitates towards the greatest evil. Hobbes’ underlying premises of human nature–equality, egotism, and competition–result in a universal war among men in their natural state. In order to escape anarchy, Hobbes employs an absolute sovereignty. The people willingly enter a social contract with one another, relinquishing their rights to the sovereign. For Hobbes, only the omnipotent sovereign or â€Å"Leviathan† will ensure mankind’s safety and security. The following essay will, firstly, examine Hobbes’ pessimistic premises of human nature (equality, egotism, and competition), in contrast with John Locke’s charitable views of humanity;†¦show more content†¦Self-centered human nature drives men to egotism. Yet in a world of limited resources, as one man strives to satisfy his desires, he naturally diminishes other men†™s opportunity to fulfill their own needs, thus creating Hobbes’ third premise: competition. In human nature, â€Å"From equality of ability ariseth equality of hope in the attaining of our ends. And therefore, if any two men desire the same thing, which nevertheless the cannot both enjoy, they become enemies; and . . . endeavour to destroy or subdue one another† (Hobbes 75). Men compete with one another to gratify their desires and thus become enemies. Consequently, competition begets jealousy, envy, and hatred, which sparks war among people. Hobbes’ three premises of human nature, equality, egotism, and competition, set the stage for an all out war. In contrast to Hobbes’ pessimistic outlook, Locke places trust in the goodness of human nature. â€Å"This equality of men by nature . . . [obligates] mutual love amongst men, on which he builds the duties they owe one another . . . the great maxims of justice and charity† (Locke 8). While Hobbesian equality turns men against each another in the pursuit of similar desires, Locke’s state of equality encourages charity. Locke believes human nature freely shares itself with others: â€Å"Every one, as he is bound to preserve himself . . . ought he, to preserve the rest of mankind† (Locke 8). As much as one wishes to fulfill his own needs, he alsoShow MoreRelatedThe State Of Nature And Government1315 Words   |  6 Pages THE STATE OF NATURE AND GOVERNMENT Chloe Holmeshaw BF190 Dr. Charles Wells October 11, 2015 â€Æ' The State of Nature and Government The State of Nature and governing in â€Å"The State of Nature† are two subject that Hobbes and Locke both discuss in their book. The enlightenment period was a time of Learning, new inventions, new theories, and new government. Two prominent figures that became known during the enlightenment were Thomas Hobbes (1588-1674) and John Locke (1632-1704). These enlightenmentRead MoreThe Leviathan By Thomas Hobbes849 Words   |  4 PagesIn the text, the Leviathan, Thomas Hobbes conceives of the state as one ultimate political authority in which he calls the â€Å"sovereign†. For Hobbes, the sovereign is the apex of what we know to be the state. Since the beginning of time, the state has served as a beneficial and important facilitator of rights and resources. In our general conceptualization of the world, the state is the ultimate arbiter of political power and serves many fundamental purposes. Political philosophers throughout timeRead MoreHobbes Vs. Marx On Government s F irst Duty1038 Words   |  5 PagesDecember 2014 Topic #1 – Hobbes vs. Locke vs. Marx â€Å"Government’s first duty is to protect the people, not run their lives,† said Ronald Reagan. Some political philosophies like John Locke would agree to this statement, while other, like Thomas Hobbes would not, and some will both agree and disagree, like Karl Marx. You will come to learn why the â€Å"social contract† of John Locke is the best through the review of all three philosophers main ideas on government, the comparison of all three philosophersRead MoreJohn Locke And John Stuart Mill s On Liberty Essay1748 Words   |  7 Pagesliberty and the role the individual plays in society and to the state. Whereas, Thomas Hobbes, John Locke, and John Stuart Mill have developed a more modernized conception of liberty and the role of the individual to the state and society. Plato’s work the Republic, and Aristotle’s works of literature Nicomachean Ethics, and Politics will be contrasted against Thomas Hobbes’ Leviathan, John Locke’ s Second Treatise, and John Stuart Mill’s On Liberty. The literature works of the political philosophersRead MoreThomas Hobbes And The State Of Nature1727 Words   |  7 Pagesphilosophers the notion of the State of Nature, a concept used to describe the hypothetical conditions of human life before the development of societies, is important in determining political societies, or the governmental structures that composed these. However, many philosophers have different notions of the State of Nature. In this essay I am going to use the writings of Thomas Hobbes, John Locke and Jean-Jacque Rousseau to explain how their notions of the State of Nature shape the way they envision politicalRead MoreThomas Hobbes And John Locke888 Words   |  4 PagesThe comparison of these two men is a very interesting pair. They both share ideas that are very similar but diverge in the moments that solidify their stance on their opinion. Thomas Hobbes and John Locke is both political scientist who have made strides in the area of social contracts and share being natural law theorist also. Locke and all other natural law theorists assumed that man was by nature a social animal and there fore struck contracts with each other to secure safety among them. HobbesRead MoreJohn Locke: Founding Father of Modern Era Liberalism1444 Words   |  6 PagesThomas Hobbes, Jean-Jacques Rousseau, and John Locke are all great thinkers who were greatly influential in forming philosophies that would affect the future of politics. By analyzing each philosopher’s ideology, we can identify which thinker’s theory reflected modern era liberalism the most. For this paper I will be arguing that, John Locke provides a more compelling framework of modern era liberalism because of his perception of the state of nature, the social contract and the function of governmentRead MoreThomas Hobbes And John Locke s Theory Of Social Contract Theory1449 Words   |  6 Pagesdifferent perspectiv es of English philosophers, Thomas Hobbes and John Locke. From there, I will introduce Dostoyevsky’s work, Grand Inquisitor, and conduct an analysis of the relationships between the Grand Inquisitor and his subjects as well as Jesus and his followers. Using textual evidence and uncontroversial interpretations of the authors’ works, I will draw parallels between the Grand Inquisitor’s relationship with his subjects to Thomas Hobbes’ vision of social contract theory. Similarly, IRead MoreThe Relationship Between Locke And Rousseau On Human Nature2003 Words   |  9 PagesINTRODUCTION This essay is aimed at discussing how human nature in Hobbes, Locke, and Rousseau impact the way that the role and function of the state is viewed. Human Nature is referred to as the essential and immutable character of all human beings. Others may refer to it as the biological or genetic factor suggesting that there is an established and unchanging human core. It highlights what is innate and natural about human life, as opposed to what human beings have gained from education or through socialRead MoreAnalysis Of John Locke And Baron De Montesquieu s The Declaration Of The Independence 1374 Words   |  6 PagesEnlightenment Thinkers: Thesis: Enlightenment thinkers John Locke and Baron de Montesquieu would highly agree with the preamble to the Declaration of the Independence, while Thomas Hobbes would strongly oppose the preamble due to his general lack of belief in humanity. Body Paragraph One TS: John Locke, often referred to as one of the most influential philosophical and political thinkers of the seventeenth century due to his works about the natural human state and birthrights, would highly agree with the

Major Issues in the High Court Review 2006 - 931 Words

The major issues in the high court review 2006: Australian Federalism – implications of the work choices decision is that it seems unlikely that voters would have supported the characterisation of the corporation power that was adopted by the court. This might be viewed as a problem. This is argued that the majority’s disregard of failed referendums constitutes usurpation of the people’s privilege to change constitution as certain. Callinan J stated that the view of the people was appropriate arbiters on the vital constitutional changes. The people had the majority for their lack of faith in the intelligence and common sense of voters. Michael Coper (1994) had suggested that the referendum proposal may fail for a few complex reasons. The failure may not guide to the decades later as a similar matter appears before the high court for its settlement. The federal government will need to use legislative authority in the policies available to them. In order to do this it will be heavy in some areas, such as public hospitals this could mean a poisoned chalice. Democracy always has political participation; this means it involves, electing and rejecting leaders, influencing important decisions by voting, continuous influence on the decision – making process, direct participation in decision making and accountability of government to the citizens is a key notion. There are three notions in democracy and they are; direct, classical and participatory/deliberative. Direct democracyShow MoreRelatedCompetition Law Case Study709 Words   |  3 Pagesranking from the Global Competition Review, a guide to the world’s leading competition law specialists. Sarah specialises in competition, consumer and regulatory law and litigation. She advises clients in relation to Commerce Commission investigations, prosecutions and appeals; the legality of behavioural arrangements and conduct; clearances and authorisations of mergers and acquisitions; and generally in relation to competition law advice, appeals and judicial reviews. In 2016, Sarah was again ratedRead MoreDifferent Political Sysytems1710 Words   |  7 Pagesdecentralization, the courts have assumed a prominent role in resolving intergovernmental disputes. However, academics, such as Alan Trench and Robert Hazel, agree, that courts’ role in the working of devolution in the United Kingdom was limited. They name political congruence in the UK as a main factor minimizing the role of the judiciary in the devolution process. There also is a number of secondary factors adding to it. Such as the limited role accorded to lawyers and legal issues in the UK’s governmentalRead MoreChronological Record of Various Acts that were Implemented for Persons with Mental Illness954 Words   |  4 Pagessystem, established by the British and follows a structure which is a combination of American Legal System and the British Legal System. It follows a hierarchical construction in the order of the court with Supreme Court (SC) at the top, followed by th e High Court (HC), further followed by the District Courts (DC). The Indian Judicial System is an independent entity, which does not fall under the control of the government and its various branches. The treatment of persons with mental illness has beenRead MoreYouth Violence, Three Strike Legislation And Drugs1660 Words   |  7 Pagesthree-strike legislation and drugs in communities present major challenges facing criminal justice leaders. In this report, the use of literature review to capture the statistics and factual material has been instrumental. Apparently, the rates of youth violence remains relatively high despite the attempts to enact legislations such as the three-strike law. Drugs and related offenses have also plagued many communities. To address these issues, the report provide various relevant leadership theoriesRead MoreThe Political Nature Of The Judiciary1052 Words   |  5 Pagescontroversial appointments to the courts judicial politics becomes a very public m atter. Courts are political because their judgments are choices between public policy alternatives. Judges evaluate the issues before them both in terms of existing legislation cases and in the context of the US and California constitutions. The system has three linked levels and each one has its own responsibilities. Superior Court 2. Courts of Appeal, 6 districts with 105 justices. 3. Supreme Court. The vast majority of casesRead MoreSouthwest Airlines : A Low Cost Airline Operating1204 Words   |  5 Pagesencompassing approximately 3,600 daily flights (Southwest, 2014). Southwest maintains high profit earnings despite being heavily unionized. Using high level aircraft/employee productivity and minimizing costs by reducing aircraft turnaround time at the gate, Southwest was able to generate an operating revenue of 17.7 billion dollars and an average passenger load of 80.1 percent (Southwest, 2014). A major contributor to the airline’s success is fuel hedging. Fuel hedging is a contractual toolRead MoreHuman Trafficking in Malta1515 Words   |  7 PagesMaltese Embassy of the United States, Malta serves as a trafficking destination for women and children who are subjected to forced labor, including in restaurants, private households and in unskilled or semi-skilled labor. With regards to our local issue, African mirgants whom are labelled as ‘irregular immigrants’ are directly being trafficked in the country’s informal labor market. Between 2003 and 2011 there were 25 reported victims 24 of which were women all of foreig n dissent. Most of them arrivedRead MoreEssay on Schools and Finances1155 Words   |  5 PagesRegardless of the school, public or private, finances play a major role in its survival. While school districts and schools struggle to survive amid the ongoing and strenuous standards for success, provisions must still be made to ensure that these entities are financially sound (Hall, 2006). The purpose of this paper is to evaluate the ramifications of school finance litigation and practice in the state of Florida. In addition, this paper will be used to research the historical evolution of educationalRead MoreHuman Resource Industry Audit - Reflection Paper1325 Words   |  6 PagesResource Industry Audit - Reflection Paper Tommy Kramer Nov 4, 2006 Human Resource Industry Audit - Reflection Paper Change is the one constant in the highly competitive business world. Industries are consistently exploring different ideas, techniques, and processes to make or keep their organizations moving forward in the competitive environment. The commercial airline industry is an extremely competitive, safety-sensitive, high technology service industry (Appelbaum and Fewster, 2002). ThisRead More Reducing Drug Trafficking in The United States Essay952 Words   |  4 PagesThe drug problem in the U.S. and around the world is an important issue and seems to be a difficult problem to tackle across the board. The inflow of drugs has become one of the largest growths in transnational crime operations; illicit drug use in the United States makes it very difficult for nation states police and customs forces to get a handle on the issues. War on drugs, drug trafficking has long been an issue for the United States. There has been a proclamation of â€Å"war on drugs† for the past

Reflection About Rude Awakening - 1710 Words

Adolescence is a time full of growth, a time full of rebellion and a time full of questions. Therefore, in my adolescence, like Smith, I also questioned my core beliefs. Originally, I thought you could help everyone, I thought that by being a friend to those who had troubled lives would not only make their lives better, but mine as well. Sadly, I had a rude awakening. It all started in 2015. My friends at the time added me and some of their other friends to a group chat. One of the people in the chat was someone I already knew. However, I always had a bad feeling about him. Albeit, I inhabited a sense of circumspection I decided to shrug it off. After a while of talking in a group with this person I disregarded the ill feelings.†¦show more content†¦After nearly a year of abuse I was in a deep depression- nobody knew- I kept my grades up even though he would punish me if I did my homework, I forced a smile, I pretended to be the same person I once was, I covered any bruis es with makeup, and I pushed through it. Nobody had any idea- why would they? I was the girl that was in the top of her class, introverted, headstrong, confident, straightforward, blunt, and fiercely independent - there was no way I could have been a victim of abuse, right? I began to retreat into my shell, when he was busy I’d isolate myself, finding comfort in loneliness- when I was alone I could escape reality, I could be myself, I had control, I could recharge. But, back in reality I was longer myself, Instead I was a chameleon. The depression began to eat me away, I got sick, I dealt with migraines, nausea, vomiting, etc. It was a mystery to everyone par-my parents kept taking me to the doctors. Then the doctors found a tumor. This Tumor was exceptionally rare- affecting less than 0.0004% of the population. It wasn’t supposed to be there- this tumor was found in adult women that took birth control- I was only a teenager, and I’ve never took birth control . My doctor said cortisol; a stress hormone- could have triggered it. The doctor also said he was not sure if it was cancerousShow MoreRelatedCritical Analysis : The Rocking Horse Winner827 Words   |  4 PagesHester cares more about looks than real happiness. From the outside the family looks happy and full of love, but on the inside the mother is cold and distant, obviously disappointed with the life she chose. In order to win his mother’s affections, Paul starts gambling. He says, I started it for mother. She said she had no luck, because father is unlucky, so I thought if I was lucky, it might stop whispering. (149) This is where it becomes apparent that the boy does not care about the money, onlyRead MoreTelevision Shows Of All Time Is Glee846 Words   |  4 Pagesinteraction with several people of color instead of a persisting structural and institutional problem that requires mass change in attitudes, beliefs, policies etc. Throughout all this, I think the worst part of Glee is that prior to writing this reflection, I had never even suspected or questioned the ‘diversity’ that the show offered. I had simply seen all the surface factors of the show – there are main characters of different races, of different abilities, they discuss poverty – and immediatelyRead MorePersonal Statement : Becoming A Nurse1150 Words   |  5 Pageslooking for. However, I was in for a very rude awakening. I gave my time to the not-so-lucky victims of the disastrous Hurricane Katrina. Not only was this a heart-wrenching experience, it made me realize that a career in nursing is where I wanted to be; helping those in need and doing my part to keep them alive. A week of being surrounded by hundreds of lifeless bodies changed my outlook forever and tugged on heart strings I never knew existed. I thought about all the what-ifs. What If I could haveRead MoreDouble Consciousness in Invisible Man by Ralph Ellison1073 Words   |  5 Pagesidentities are merely a reflection of his inauthenthicity. Rinehart has no true self-consciousness and has allowed for others to create his image for him; Rinehart is only identified in the novel by others, never by himself. Rinehart’s character is representative of the notion of Double Consciousness as it shows the black men without the ability or better yet the privilege of self identity. Invisible Man is much more than just a novel about a man who lacks an identity, it is about a society which hasRead MoreEssay on Career Profile: Advertising Executive1364 Words   |  6 Pageschoose to major in Advertising. Plan accordingly. Lastly, and perhaps most importantly, Advertising majors almost universally involve some fairly challenging statistics courses. Consequently, if you ignore math in high school, youll be in for a rude awakening. Degrees Possibly Required:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Degree in Internet Marketing  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Degree in Marketing and/or Business Administration  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Journalism and/or editorial experience would be an asset  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  BA/BS  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Other specific degrees in relationRead More Dostoevsky’s Notes from the Underground - Exposing the Unseen Depths of the Human Mind2586 Words   |  11 Pagesspoke with feeling (p114). Even when he thinks he is being truthful, he is only reciting lines that are not truly unique. He cannot remove his mask that has been painted on for so long. All humans have this tendency to mask vulnerability. Love is not about saving someone else, but letting someone save you. What a unique thought. We are taught that we are strong individuals who do not need anyone else; we are taught we are perfectly capable of total independence. We are self-reliant. Look out for numberRead MoreThe Rude Awakening By Mary Shelley2059 Words   |  9 Pages The Rude Awakening In humanity, the birth of a child is a beautiful moment that awakens the heart. In the child’s first moments of light, a cry of innocents is quickly calmed by loving arms of an awaiting mother or father. This sense of creation provides an overwhelming sense of beauty, peace and acknowledgement to ones purpose in life. In contrast Mary Shelley, the author of Frankenstein, creates a dark sinister disparity, breaking the boundaries of these human values. Her challenge, to createRead More Preparing for Success in a High Tech World Essay5310 Words   |  22 Pagesor for the new teachers to be hired. Educational technology is a subject that needs to be taught, effectively, now. The Understanding of Technology With such a growing number of students using computers, teachers are going to have to learn about technology and they are going to have to learn it to teach the students. This is why preparation programs for teachers are important and should be nationally accredited. Students can only become as good at technology as their environment allows andRead MoreAfrican American Religion2610 Words   |  11 Pagespeople proving that he has adopted the practices of white America in the early 1900s.   â€Å"Niggers coming up here from that old backwoods†¦ coming up here from the country carrying Bibles and guitars looking for freedom.†Ã‚   Seth says.   â€Å"They got a rude awakening† (6).   Seth signifies the African American who resents assimilation to the white American culture.   But, at the same time, he too attempts to connect with his heritage by simply allowing Bynum to live in his home and bless it with his conjuresRead MoreThe Love and Hate in Wuthering Heig hts5240 Words   |  21 Pagesproperty of Thrush cross Grange. At the same time Catherine locked herself in the room because Edgar refused Heathcliff. The she became delirious from illness and had brain fever. Eventually she recovered but remained delicate. 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Based On Interests Enhance Satisfaction †Myassignmenthelp.Com

Question: Discuss About The Based On Their Interests To Enhance Satisfaction? Answer: Introducation This paper explores the Optus marketing strategy based on the article by Dry Milked which discusses marketing management issues. The key ideas associated with the article concerns utilizing the consumer behavior within Optus (Dry, 2016 pp.5). Optus needs to understand the customers and create their value by engaging in the process of purchase. The idea is supported by the Optus mission statement which indicates that Optus wishes to break the hindrances and create bonds to deliver value to the employees, customers, and the shareholders. Optus wants the brand to be far-reaching within the Australian marketplace to increase profits and customer satisfaction. The key idea based on customer behavior is important since the customers play a great role in creating the brands name. Significant Theory The consumer behavior theory is significant in the article. The theory requires the consumers to act based on their interests to enhance satisfaction. It facilitates effective decision-making within Opus. The concept of consumer behavior assumes that customers aim to increase utility hence rational behavior is evident amongst consumers (Dry, 2016 pp.6). The theory of consumer behavior is applicable to solve problems in the real world since it helps in studying people, organizations, and groups. Additionally, customers in the real world can embrace the theory when securing, disposing, and using various products and services. For this reason, their needs and the wants are fulfilled. Recommendations The key recommendations are that Optus should seek effective marketing strategies to enhance the consumers purchasing behaviors. At the same time, Optus should seek to understand the target customers to build their products and effective marketing strategies (Tkaczynski, 2017 pp.8). Also, Optus should embrace the consumer behavior theory to recognize the customers needs and wants easily. Conclusion In conclusion, the outlined recommendations will help Optus create an effective marketing strategy which upholds the customers values. The customers attitudes and decisions should be impacted positively, to attract them to buy the products from the company. References Dry, M., 2016. T2 2016 MPK732 Marketing Management (CLUSTER A).Month. Tkaczynski, A., 2017. Take me to church: What ministries are of perceived value for attendees from a nonprofit marketing perspective?.International Journal of Nonprofit and Voluntary Sector Marketing.