Based On Interests Enhance Satisfaction †Myassignmenthelp.Com

Question: Discuss About The Based On Their Interests To Enhance Satisfaction? Answer: Introducation This paper explores the Optus marketing strategy based on the article by Dry Milked which discusses marketing management issues. The key ideas associated with the article concerns utilizing the consumer behavior within Optus (Dry, 2016 pp.5). Optus needs to understand the customers and create their value by engaging in the process of purchase. The idea is supported by the Optus mission statement which indicates that Optus wishes to break the hindrances and create bonds to deliver value to the employees, customers, and the shareholders. Optus wants the brand to be far-reaching within the Australian marketplace to increase profits and customer satisfaction. The key idea based on customer behavior is important since the customers play a great role in creating the brands name. Significant Theory The consumer behavior theory is significant in the article. The theory requires the consumers to act based on their interests to enhance satisfaction. It facilitates effective decision-making within Opus. The concept of consumer behavior assumes that customers aim to increase utility hence rational behavior is evident amongst consumers (Dry, 2016 pp.6). The theory of consumer behavior is applicable to solve problems in the real world since it helps in studying people, organizations, and groups. Additionally, customers in the real world can embrace the theory when securing, disposing, and using various products and services. For this reason, their needs and the wants are fulfilled. Recommendations The key recommendations are that Optus should seek effective marketing strategies to enhance the consumers purchasing behaviors. At the same time, Optus should seek to understand the target customers to build their products and effective marketing strategies (Tkaczynski, 2017 pp.8). Also, Optus should embrace the consumer behavior theory to recognize the customers needs and wants easily. Conclusion In conclusion, the outlined recommendations will help Optus create an effective marketing strategy which upholds the customers values. The customers attitudes and decisions should be impacted positively, to attract them to buy the products from the company. References Dry, M., 2016. T2 2016 MPK732 Marketing Management (CLUSTER A).Month. Tkaczynski, A., 2017. Take me to church: What ministries are of perceived value for attendees from a nonprofit marketing perspective?.International Journal of Nonprofit and Voluntary Sector Marketing.